Profile #1

Name: First Dating Ad
Age: 1695
Miles Away: 3,790 miles away
Bio:
-The first known personal ads appear in a British agriculture journal1
-The publisher immediately recognizes its novelty and commercial potential2

Profile #2

Name: Matrimonial News
Age: 1870
Miles Away: 2,844 miles away
Bio:
A first newspaper for singles, The Matrimonial News, begins publication in post-Gold Rush San Francisco. Men pay $0.25 to place an ad (about $4.50 in today's dollars). Women post free. By 1900, there were no fewer than 20 similar publications.3

A first newspaper for singles, The Matrimonial News, begins publication in post-Gold Rush San Francisco. Men pay $0.25 to place an ad (about $4.50 in today's dollars). Women post free. By 1900, there were no fewer than 20 similar publications.3

A first newspaper for singles, The Matrimonial News, begins publication in post-Gold Rush San Francisco. Men pay $0.25 to place an ad (about $4.50 in today's dollars). Women post free. By 1900, there were no fewer than 20 similar publications.3

Profile #3

Name: Lonely Soldiers
Age: 1910’s
Miles Away: 3,981 miles away
Bio:
With growing acceptance of ads, "lonely soldiers" of World War I and women connect over personal ads. At the same time, authorities suspect that coded messages in The Link, the UK's first "lonely hearts" monthly, are promoting then-illegal homosexual activity. A trial finds the publisher guilty of gross indecency and the paper shuts down in 1921.4

Profile #4

Name: Social Equivalents
Age: 1940’s
Miles Away: 649 miles away
Bio:
A Newark-based company, Introduction, uses data as the foundation of a matchmaking service for "social equivalents." Contact information for a match costs $0.25.5

Profile #5

Name: Operation Match
Age: 1965
Miles Away: 869 miles away
Bio:
Operation Match– a team of Harvard undergrads created the world’s first computer dating service. For $3, users could answer questionnaires and receive a list of potential matches, a process that is still used by many dating sites.6
- 40% of American couples meet online Match.com is responsible for 1 in 3 new relationships Has embers in more than 190 countries Available in 40 languages7

Profile #6

Name: Match
Age: 1993
Miles Away: 2,806 miles away
Bio:
Founded in 1993 by Gary Kremen and Peng T. Ong. The site was launched two years later as the first official dating site. The subscription model was part of the initial business scope, and a diverse group of people were part of the first trial. Match.com was founded in 1995, and by 2007, online dating had become the second highest online industry for paid content. By 2004, it was called the largest dating site in the world by Guinness World Records. With 29.6 million unique visitors at the time, Match had three times as many visitors as its closest competitor. In 2010, Match took its platform to the next level by creating a smartphone app first for Android users and now available on IOS. With their portfolio growing, Today, Match Group owns the swipe-happy dating app Tinder and Hinge, among other big-name brands. 8

Profile #7

Name: okcupid
Age: 2011
Miles Away: 1,143 miles away
Bio:
Match was dominating the online dating space, and it solidified its reign even more by purchasing OkCupid, a 100% free dating site, for $50 million in cash. At the time, OkCupid was called the fastest growing dating site in the advertising-based category.9

Profile #8

Name: PlentyofFish
Age: 2015
Miles Away: 3,115 miles away
Bio:
Match paid $575 million cash to add another sister site to its portfolio in 2015. This site was Vancouver-based PlentyofFish, created and operated by Markus Frind. Looking to acquire POF since 2014, Sam Yagan told BusinessInsider that : “As more people than ever use more dating apps than ever with more frequency than ever, PlentyOfFish’s addition brings both new members into the family of products and deepens the lifetime relationship we have with our users across our portfolio.”10

Profile #9

Name: Match Owns All
Age: 2020
Miles Away: 1,143 miles away
Bio:
Let’s get down to business.  
Match owns:
- Tinder
- OkCupid
- PlentyofFish
-Meetic  
-Eureka
-& more11

Works Cited

Lee, Susie. 2017. The History of Online Dating. December 6. Accessed November 16, 2020. https://www.huffpost.com/entry/timeline-online-dating-fr_b_9228040?guccounter=1. n.d. Love & Technology: A History. Accessed October 8, 2020. http://archive.pov.org/apps/xoxosms/infographic/.

Mangalindan, JP. 2018. How Match got away with buying 25 dating sites — and counting. June 25. Accessed November 16, 2020. https://uk.finance.yahoo.com/news/match-group-can-get-away-acquiring-25-dating-sites-counting-151306438.html?guccounter=1&guce_referrer=aHR0cHM6Ly9lbi53aWtpcGVkaWEub3JnLw&guce_referrer_sig=AQAAADpl1wrKKgS5Y48H5WoWgK5wBEb-M5dFhqMxXABHg_PLYyDMFK6yEJU8Jv_FIp.  

Matthews, Hayley. 2019. What Was the First Online Dating Site? (Brief Timeline). November 8. Accessed November 16, 2020. https://www.datingadvice.com/online-dating/what-was-the-first-online-dating-site.